I have known Pesach “Pace” Lattin for the past 3 years as an industrythought leader, advertiser, and owner of the Executive council of Performance Marketing (ECPM). I have been consistently impressed by hisdedication to helping others as well as advance our industry standards. Pace possesses solid leadership skills and a talent for bringing senor peopletogether to collaborate and solve problems. There are many people outthere that challenge him daily yet he remains steadfast in his beliefs andethics to make our industry better for all .For all of these reasons I strongly recommend Pace for any leadership opportunity in performance marketing.
I’ve written an article specifically on Epic Media Group, and what happened to their company. Frankly, I was a bit upset to find that despite over a year of publicly claiming there was nothing wrong with the company, they had a very good idea that things were very, very wrong. Instead of acting in an ethical matter, they divided the company, took part of the assets and the executives “moved” to the new company. Same offices, same employees, just one difference: they don’t have to pay their bills with the new corporation.
According to Impact Radius, Pace Lattin is one of the top 10 most influential people in performance marketing.The new infographic from Impact Radius , showing the top 25 online influencers in the Performance Marketing community, is an impressive array of individuals who sustain community through sharp insight and advice. While some companies try to influence a community of thought leaders, the best ones create or sustain a community of influencers.
After our exhaustive research in the performance marketing industry, we discovered an elite group of people providing extraordinary advice. Their advice is influencing the industry today and as importantly shaping the future. These individuals are the proverbial movers and shakers, the influencers, the leaders and the motivators. Without them, the industry would be less transparent, less trustworthy, less important.
Last night, like many of us, I learned of Steve Jobs’ death on a device that he helped invent. My IPAD 2, given to me by the kind folks at XY7.com popped an alert saying that he had died. I should say that it’s actually my almost-two year olds’ IPAD because he uses it as much as anyone. That in itself has to be a testimony to the innovation of APPLE and its product: that an 18-month year old boy can use an IPAD2 to play games, read books and interact with his parents (and grand-parents!) on a web camera. The death of Steve Jobs actually touched me, almost as much as the death of Isaac Asimov in 1992. Perhaps that is in itself poignant, as many of the things that Asimov predicted in his books in the 1940’s became true because of Steve Jobs. Whatever the reason was, I started to think about Steve Jobs and how Performance and Affiliate Marketers can learn from this man.
According to an article by Pace Lattin, ClickBank JV Products are basically dead. Interestingly enough if you read the comments, you’ll also notice that many people are pointing that many marketers are just going to leave ClickBank and do it on their own.
“I’m curious as to whether or not any pressure was put on the bigger JV brokers themselves? I’ve seen a few marketers that typically would go thru ClickBank and the usual JV brokers that:
1. Aren’t selling their newest product through ClickBank
2. Aren’t going through the usual JV Broker channels.”
Performance Marketing Insider first revealed about the upcoming Facebook Want button which will be one of the best tools for internet marketers and targeting. This button will allow people to tell their friends about products they are interested in, and in theory then allow better targeting of those users.
Been coming a long time: HitPath pissed off the industry by not only suing a competitor, but suing four networks that left to go to a competitor. HitPath claims that the competitor when helping the networks to move, had access to information they weren’t entitled to. Cake on the other hand claims that HitPath is just upset that they are losing clients to Cake. Who is right? Read the article and my opinion. HitPath vs. Cake
Since I wrote that HuffPost was going to doom AOL, the blogosphere has been abuzz with a part of the article that wasn’t supposed to get that much attention. That part of the article was about Michael Arrington calling Huffington herself, “pathetic.” While it wasn’t supposed to be the main part of the article, I have been told that Huffington was quite peeved that it was picked up by Foxnewsand used by the right-wing to attack her.
Not something I talk about much, but felt that it might be therapeutic for myself and others. I’ve written an article on Technorati about my experience on 9/11 and how it’s affected me for the last 10 years.
In truth, 9/11 affected me so deeply and made such a significant impact on my life that I was eventually diagnosed with Post Traumatic Stress Disorder, PTSD, which affects people involved in traumatic events that threaten injury or death.
People with PTSD tend to protect themselves by blocking out memories of such events and especially of the pain they experienced at the time.
My first front page (and main story) on Technorati!
The First Court of Appeals has reached a decision that would allow the general public to video-tape police officers while they are working. This decision comes right after several well-known public cases have come to light involving citizens being arrested for video-taping police.